VSA arts of Michigan – Artists

Marketing Yourself Questionaire

Marketing Yourself and Your Creative Business

Artist Questionaire

Presented by the Dwelling Place of Grand Rapids

Made possibly by a grant from JP Morgan Chase.

Personal History

1. Where am I from?  Where did I go to school? Where have I lived? Where do I live now? (bio)

2. Do I have any past experience that makes me more of an authority concerning my interests? (ie, studying overseas, being a part of a performance group, working with a mentor, etc.)

3. Is there something about my heritage or personal history that is unique? (bio)

About My Work

1. What are several basic themes in my work? (bio)

2. What basic process(es) do I use most often? (bio)

3. How would I describe the visual aesthetic of my work?

4. What have other people told me is appealing about my work?

5. Have I received recognition or awards in relation to my work? (bio)

About My Audience

1. Who has purchased my work in the past ?

2. Who has attended my events?

3. Who do I want to attract, what is different about them in comparison to my “normal” attendees.

Create a list of words and phrases that communicate values included in your work

______________  __________________  ________________

______________  __________________  ________________

______________  __________________  ________________

______________  __________________  ________________

  1. Describe the physical qualities of your work.
  2. What is your vision or philosophy?
  3. How does the creation of work make you feel? What emotions do you hope to convey?
  4. If the statement refers to a specific piece why did you choose to represent this piece is this way?
  5. If there is significance to the title of the show or work titles what is that significance?
  6. What materials do you use?
  7. What inspires you? Explanations of personal iconography.
  8. How much time is spent creating your pieces?
  9. What artists have influenced you?
  10. What are your styles and techniques and how are they specific to the medium?
  11. How do your vision/philosophy relate to the medium?
  12. Think about commonly asked questions, what do people typically want to know about your work?

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